Petra Blaisse is a well-known Dutch designer, who works in a variety of fields in the interior design world, including textile, landscape and exhibition design. She is the founder of the company Inside Outside, located in Amsterdam, built in 1991. Petra begun her career at the Stedelijk Museum in Amsterdam, working in the Department of Applied Arts.
In this article, we are going to take a deeper look into one of her latest projects of interior design, called Con los ojos abiertos (With open eyes, from Spanish), an exhibition based in Madrid, Spain presented during 2010.
Keeping your eyes open for Con los ojos abiertos during October, 2010
Even though Madrid is perceived as a grey city, the famous interior designer and landscaper Petra Blaisse, opened the exhibition called Con los ojos abiertos - which means, with open eyes- during October, 2010, which offers a wonderdul interior design journey through the ornithological richness that the Spanish city has to offer.
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During this month, La Casa Encendida, Centro Social y Cultural de Obra Social Caja Madrid, were home to the exhibit, which was curated by Ariadna Cantis. The exhibition took the birds as a metaphore of the idea of the color “green” within the city of Madrid. The name of the showing, With Open Eyes, advocates precisely for the idea of looking nature in a different way, for actually trying to see things for what they really are, paying conscious attention to the things about it that people miss or overlook every day, and for discovering a whole new kind of scenery in the birds.
Because of its location, the city of Madrid is an important point of intersection in the migratory routes of different types of birds. Some of the highlighted species in this interior design exhibit, are local ones, such as the Imperial Eagle or the Black Eurassian Vulture.
What the exhibit was about
The facilities were unveiled from the outside of the building, where you can see some of this massive interior design exhibit, both in the fachade and in the marquees, which makes the art visible from the streets of Madrid, so anybody walking can admire its beauty. It also crosses the entire building, evoking the different shapes and sizes of the birds, that are printed on fabrics, making its way to the terrace in the roof of the building. Once the exhibit was over, La Casa
Encendida organised a course/workshop in which all the materials used for the exposition were recicled, using different types of techniques for cutting, weaving, knitting, and tearing, that could give new uses to the materials. This was not a new thing for the designer, whose studio Inside Outside, promotes finding new way to interact with materials, both natural and perishable, together with architectonic items, such as the use of lighting and textiles in the configuration of spaces.
Soon, the well-known Experimenta Magazine is going to publish an interview with Petra Blaisse where, together with her personal outlook y way to deal the landscaping and interior design projects, you will be able to take a look at her major works.